Christine Laikind

PROFESSIONAL EXPERIENCE

Director of Client Services, Parkfield Commerce | July 2021 – present (subcontract, part-time)

Lead and manage multiple remote team members and projects across all key accounts. Responsible for project management of email marketing, and website projects for an agency specializing in ecommerce and email marketing in retail brands. 

Director of Marketing & Project Manager, SCS Digital Marketing | Jan 2017 – Present

Led marketing professionals, brand initiatives, and strategy across all key accounts. Responsible for the development and project management of marketing strategies, prioritizing and executing programs that enhance revenue and brand, including omni-channel programs across digital, traditional, and media platforms.

• Strategically repositioned brand to meet new market needs; managed remote team of 10; grew book of business by over 39% within first year. 
• Hired, trained, and mentored virtual sales and marketing staff dedicated to employing Google AdWords, Social Media Marketing, and Web design; increased e-commerce revenue 40% by leading small business redesign and improving digital shopping experience.
• Established SOP’s and strengthened and enhanced processes for account management protocols and best practices.
• Conducted market research, analyze trends and competitive landscape to forecast brand advancements, plan and allocated budget to supports and increase lead generation, client experience and retention

Creative Director, Programs and Marketing, Firebrick Gallery and Pottery Studio | Jan 2010 – Jan 2013

• Led and trained a staff of 8 art instructors while developing and executing a business plan to establish the brand as the go-to venue for upcoming customer experiences. 
• Developed a new business marketing strategy that drove new business growth by 40% through studio memberships, educational courses, and art sales.
• Coordinated market research and analysis to design and execute grassroots digital marketing plan; led design and content direction of new website, social media campaigns, email marketing, relationship marketing, and local networking; successfully strengthened lead generation initiatives and exceeded second year sales by 15%.
• Devised logistics and campaign for the Empty Bowl fundraiser and the Deck Art Skateboard Walk aimed at improving community engagement and brand awareness; successfully raised $4K+ in donations and attracted 1,000+ attendees.
• Leveraged key relationships with local merchants and vendors to create experiential programming events.
• Supported successful implementation and education of tools for all digital customer interactions; tracking activities, opportunities, and sales pipelines on both a geographic and individual level to measure the success of the brands growth strategy and formulate progressive KPIs.
  

Marketing Director & Business Development Advisor, Soulliere Companies | Jan 2005 – Jan 2008

• Led the marketing campaign “Play in the Dirt” which established a DIY learning center teaching homeowners various landscaping and home improvement techniques; resulted in a 35% increase in foot traffic and a 40% increase in repeat business by establishing Stone City as a trusted referral source for contract laborers.
• Led content development overhaul across the organization; reformatting messaging for presentations, initiated SEO into website content updates, and created print materials to showcase past work and strengthen buyer confidence.
• Redesigned RFP process and included coupon booklets increasing contract winning rates by 35+%.
• Liaised with sales team, technical services, and customer relations personnel, to drive on-time, under-budget project completion.
• Cultivated relationships with key influencers through a community involvement and referral program.

EARLY CAREER HISTORY

Marketing Director, Rave Computer 

• Created and implemented in-house, revenue-generating marketing to streamline and enhance market strategies and support advertising objectives; grew book of business by 39% during tenure generating $3M+ in total revenue.
• Identified, recommended and prioritized new web features and applications in conjunction with corporate leaders and department managers; boosted site traffic 45% in 6 months.
• Increased lead conversion by over 15% using email marketing and implementing new SEO and SEM strategy.
• Produced innovative and impactful promotional plans and content that supported boosts in profits, competitive performance, and market share by over 26%.